Refine Search
Sort by
$856,747
4 Beds 4 Baths 2617991 MLS
Welcome to your Coastal Craftsman Farmhouse retreat! This beautiful 1.5 story home is nestled less than 10 minutes from the historic downtown Conway. If you're looking to be in a NON HOA community with substantial yard space, well this home offers it all!! The Beckham plan is a newly constructed masterpiece that sits on 1.38 acre lot offering both luxury and convenience in one stunning package. Step inside to this immaculate 4 bedroom, 3 bathroom home and be greeted by modern elegance at every turn. The 9 and 10-foot ceilings with 8-foot doorways on the first floor create an open and airy atmosphere, complemented by an abundance of windows that flood the home with natural light. Stunning craftsman details within this home include crown molding, upgraded trim, fireplace with built in shelving and so much more! The heart of the home is the gourmet kitchen that is equipped with sleek quartz countertops, recessed LED and Pendant lighting, upgraded cabinetry and tile backsplash. Head to the owner's suite that features an elegant tray ceiling and bathroom offering a spacious tiled in shower and soaking tub. Retreat to the upstairs to discover a large bonus room with the versatility to be used for a a guest room, media room, secondary living space or extra play area for the kids. Enjoy the peacefulness and tranquility of your spacious backyard while sitting on your rear covered porch taking it all in. Hurry in to check out this home and turn that dream in to a reality!! Photos are for marketing and representational purposes only. Renderings and floor plans are for illustrative purposes only. Plan, elevation, finishes, materials, specifications, and other details are subject to change.

2725 Long Avenue Ext., Conway

Listing courtesy of Listing Agent: Tracy Hansen () from Listing Office: HQ Real Estate LLC.

$875,000
4 Beds 3 Baths 2617906 MLS
Discover the perfect blend of privacy, space and coastal convenience in this beautiful 4 bedroom, 3 bath home nestled on a picturesque 1.06 acre wooded lot in Murrells Inlet. Surrounded by majestic oak trees and overlooking a peaceful creek, this property offers the serenity you've been searching for all with NO HOA. Inside you'll find an updated kitchen, formal dining room for entertaining, living room with large fireplace, an oversized Carolina room, and a workout room. You will love the large laundry/utility room with huge pantry for storage. The flexible floor plan includes one bedroom and a full bath on the main level while three additional bedrooms are located upstairs. Step outside to relax on the covered deck, or embrace the ultimate outdoor lifestyle and play a game on the private basketball court, watch the kids explore the custom treehouse or harvest fresh produce from the greenhouse and raised garden beds. Enjoy the best of the Lowcountry lifestyle with an unbeatable location; just 2.5 miles to Huntington Beach State Park, 3.5 miles to Wacca Wache Marina with public boat ramp. Minutes from shopping and restaurants. If you're looking for a private retreat with room to grow, garden, entertain and enjoy the outdoors - this one of a kind property is a must see.

5270 Berkeley Ct., Murrells Inlet

Listing courtesy of Listing Agent: Kathie Noel () from Listing Office: Exit Coastal Real Estate Pros.

$849,900
5 Beds 3 Baths 2617598 MLS
Welcome to 1038 Graybill Lane, an exceptional coastal retreat nestled in the highly sought-after Robber’s Roost community of North Myrtle Beach. Thoughtfully designed and filled with carefully curated upgrades, this stunning 5-bedroom, 3-bath residence offers the perfect balance of luxury, comfort, and effortless coastal living. From the moment you step inside, you’ll notice the attention to detail that sets this home apart. Every design selection was intentionally chosen to create a home that feels warm, timeless, and truly one of a kind. From the hand-selected tile throughout the home—including the designer kitchen backsplash—to the designer-inspired lighting fixtures personally selected for every room, each finish reflects quality craftsmanship and thoughtful design. Elegant Pottery Barn-inspired window treatments throughout the home add warmth, character, and a polished designer aesthetic. Beautiful wide-plank flooring and an abundance of natural light enhance the home’s open-concept layout. At the heart of the home is a beautifully appointed gourmet kitchen that seamlessly blends style and functionality. Featuring elegant quartz countertops with stunning designer veining, a custom hand-selected tile backsplash, stainless steel Energy Star appliances, a gas cooktop with a convenient pot filler, an oversized center island, and a spacious pantry, this kitchen was designed to impress while providing exceptional functionality for everyday living and entertaining alike. The main level offers a spacious primary suite designed with both luxury and practicality in mind. The oversized primary bedroom features spacious layout for plenty of furniture and relaxation. An additional main-level bedroom, perfect for guests or a private home office, a full guest bath, and a convenient laundry room complete the first floor. Upstairs, you’ll find three generously sized bedrooms and a beautifully appointed full bath featuring upgraded custom cabinetry and a designer mirror, adding another touch of elegance to the home’s thoughtfully selected finishes. An oversized interior storage room provides exceptional convenience and versatility, offering the perfect place to store seasonal décor, beach gear, or everyday essentials. Built with comfort and efficiency in mind, the home also includes Low-E windows, natural gas heat, a tankless gas water heater, a Wi-Fi programmable thermostat, keyless entry, and 200-amp electrical service. The backyard is where this home truly shines. Designed as a private resort-style retreat, this spectacular outdoor oasis is unlike many other. Amazing outdoor salt water pool with custom backyard. The expansive covered rear porch, complete with ceiling fans for year-round comfort, is the perfect place to relax, dine, or entertain while overlooking the tropical backyard. An exterior natural gas line is already in place for grilling, making outdoor entertaining both easy and enjoyable. Whether hosting unforgettable summer gatherings or enjoying a peaceful evening under the stars, this backyard was designed to embrace the very best of coastal living. The inviting covered front porch, also equipped with ceiling fans, provides another welcoming outdoor living space to enjoy your morning coffee or unwind in the evening. An oversized two-car garage completes this exceptional home. Schedule your private showing today and experience the luxury, comfort, and craftsmanship of 1038 Graybill Lane for yourself.

1038 Graybill Lane, North Myrtle Beach

Listing courtesy of Listing Agent: Desiree Rowles (Cell: 843-450-2535) from Listing Office: Rowles Real Estate.

$829,000
5 Beds 4 Baths 2617437 MLS
Experience the perfect blend of luxury, craftsmanship, and resort-style living in this exceptional custom-built home, located in the sought-after gated community of Waterbridge in Carolina Forest. Built by a respected local builder and used only sparingly as a second home, this meticulously maintained residence is less than a year old and lives like new—offering all the benefits of new construction without the wait. Thoughtfully designed with quality and attention to detail, the open-concept floor plan is ideal for both everyday living and entertaining. At the heart of the home is a chef-inspired kitchen featuring upgraded appliances, beautiful quartz countertops, natural gas, and abundant workspace, seamlessly flowing into the main living areas. Custom trim work, designer lighting and fixtures, and motorized Zigbee solar-powered blinds add timeless style and modern convenience throughout. Waterbridge offers outstanding amenities, including one of the area's largest resort-style community pools, pickleball and tennis courts, a fitness center, clubhouse, boat launch, and RV and boat storage. The flexible floor plan includes a spacious primary suite, a second bedroom or home office and full bath on the main level, plus three additional bedrooms, a loft, and a large bonus room upstairs—ideal for a media room, playroom, home gym, or additional living space. Enjoy the spacious backyard, ideal for relaxing or entertaining, while being just minutes from shopping, dining, golf, the Grand Strand beaches, and award-winning Carolina Forest schools. Why wait to build when you can move into this beautifully maintained custom home with premium upgrades and exceptional craftsmanship? Don't miss this rare opportunity to own one of Waterbridge's finest homes. Schedule your private showing today!

641 Waterbridge Blvd., Myrtle Beach

Listing courtesy of Listing Agent: Michael Quast () from Listing Office: BHGRE Paracle Myrtle Beach.

$816,023
3 Beds 3 Baths 2617427 MLS
The Cardona is a beautifully designed two-story home offering 3 bedrooms, 2.5 baths, a versatile bonus room, and a desirable split 3-car garage. Thoughtfully planned for both everyday living and entertaining, the open-concept layout creates a seamless flow between the kitchen, dining, and great room, filling the home with natural light and inviting gathering spaces. Step outside to an extended rear patio featuring a propane fire pit—perfect for relaxing evenings, entertaining friends, or enjoying North Carolina's mild coastal weather year-round. The flexible bonus room easily adapts to your lifestyle, whether you need a home office, media room, fitness space, or guest retreat. The split 3-car garage provides abundant room for vehicles, golf carts, storage, or hobbies while maintaining exceptional curb appeal. Located within the gated waterfront community of Kingfish Bay, residents enjoy an unmatched coastal lifestyle with exclusive amenities including a private oceanfront Beach House on Sunset Beach, a scenic riverfront park along the Calabash River with day docks and kayak launch, and a beautifully appointed clubhouse featuring a resort-style pool, hot tub, fitness center, and inviting social spaces. The Cardona combines timeless design, flexible living spaces, exceptional outdoor enjoyment, and luxury coastal amenities—creating the perfect place to call home.

1920 Indigo Cove Way, Calabash

Listing courtesy of Listing Agent: Scott Ellis & Ty Bellamy Team (Cell: 843-603-1439) from Listing Office: RE/MAX Southern Shores NMB.

$875,000
3 Beds 3 Baths 2617389 MLS
Del Webb at Grande Dunes is the community everyone relocating to the Grand Strand is talking about, and 1200 Arezzo Ave is your way in. This Dunwoody Way home is the only one on the market right now with the full package: a coveted pond view, an oversized 2.5 car garage, and a separate golf cart garage, a combination that simply does not exist anywhere else in this 55+ community today. Inside, the Dunwoody Way's single story layout was made for easy, low maintenance living: an open great room w/ Fireplace, a well appointed kitchen with a huge island and wine fridge and storage. Pantry closet. Tons of cabinets and counter space if you like cooking and entertaining. LR opens to pond with a wall of windows that open to the Lanai. Extra large owner's suite that lets you skip the stairs for good. The MBA features a huge shower and closets the size of a bedroom! Step outside to your own long range pond view, and let the HOA handle the yard while you enjoy it. This home was upgraded extensively throughout. Owner's added Chef's kitchen package, wainscoating through out, medallions to the ceiling fans, exterior gas line plumbed for grill, custom shades, walk-in shower with rainfall shower head, tankless water heater, 6 burner gas stove-top, and more. Everything about this address is about lifestyle. Walk or bike the scenic path along the Intracoastal Waterway right from your neighborhood. Head to the resort style amenity center for indoor and outdoor pools, tennis, pickleball, bocce ball, a state of the art fitness center, and a full time activities director who keeps the calendar full. Grab the golf cart and you're minutes from hospitals, restaurants, the water, tennis courts, and two golf courses; the essentials and the fun, all within reach without ever getting on the highway. One of the biggest perks of this address: deeded access to the Grande Dunes Ocean Club, a private oceanfront beach club exclusive to Grande Dunes residents. You get an oceanfront clubhouse with pool and lazy river, private beach parking, a shuttle that runs you right to the sand, and on site dining; all without fighting public beach crowds or paying for parking. It's the kind of amenity that turns a beach trip into a five minute errand instead of a whole production, and it's a major value add buyers don't get with just any Myrtle Beach zip code. This is why Del Webb at Grande Dunes is one of the most in demand relocation destinations on the East Coast, and why a Dunwoody Way with this exact combination will not sit on the market long.

1200 Arezzo Ave., Myrtle Beach

Listing courtesy of Listing Agent: McAlpine Team (Cell: 704-746-7513) from Listing Office: REMAX Results.

$885,000
3 Beds 2 Baths 2617330 MLS
Uncommon opportunity in River Oaks Estates, off Waverly Road, noted for its tranquil rural setting and proximity to the beautiful Waccamaw River. In addition to the prized location, this charming home offers a deep one-acre lot with mature landscape and boasts single-level living with many recent improvements. The unique wraparound floor plan, with gorgeous hardwood floors throughout, features a central decked outdoor living space with peaceful woodland backdrop. The common areas on one wing of the home include a sunken den with fireplace, dining area with wet bar, and glass-enclosed back porch. The open concept kitchen with cooking island is centrally positioned. Occupying the opposite wing is a sprawling primary bedroom suite plus two more bedrooms with a shared bath. Additional interior spaces include the laundry room, utility room, and attached two-car garage. No HOA. NEW within last 2 years: roof completely replaced, entire HVAC system replaced, ceilings refinished, and primary bathroom fully renovated (including radiant floor heating). Move-in ready to begin enjoying a Lowcountry lifestyle within the heart of Pawleys Island! Convenient to schools, medical facilities, award winning golf courses, unique shops and restaurants, marinas, boat launches, and beaches. Myrtle Beach is 30 minutes north, and historic Charleston is an easy day trip to the south.

2279 Waverly Rd., Pawleys Island

Listing courtesy of Listing Agent: Henry Roberts Jr (Office: 843-237-4241) from Listing Office: Litchfield Real Estate.

$879,900
3 Beds 4 Baths 2617198 MLS The Pointe BLDG.
A rare opportunity to own one of the most distinctive residences at The Pointe, Myrtle Beach’s premier luxury building. Unit 103 is an impeccably renovated three-bedroom, three-and-a-half-bath two-story residence offering the convenience of a private elevator, sophisticated modern design, and breathtaking views of the salt marsh and the prestigious Dunes Golf & Beach Club—all just steps from the Atlantic Ocean. From the moment you enter, you’ll appreciate the exceptional craftsmanship and luxury modern finishes showcased throughout. The main level features an expansive open-concept living space, a chef’s dream kitchen appointed with premium Viking appliances, including a gas range, granite countertops, custom cabinetry, designer lighting, and an elegant formal dining area. The spacious living room is designed for both entertaining and relaxation, highlighted by a natural gas fireplace, wet bar, and floor-to-ceiling sliding glass doors that open to a generous private balcony with some of Myrtle Beach’s most spectacular views. Travel to the second level via your private elevator or the stunning spiral staircase, an architectural centerpiece of the home. Upstairs, a versatile loft provides an additional sitting area perfect for a media room, home office, or reading retreat. The luxurious primary suite offers a peaceful escape, while two additional guest bedrooms and beautifully updated baths provide ample space for family and guests. Residents of The Pointe enjoy an unparalleled lifestyle with first-class amenities, including an elegant designer lobby, fitness center, indoor pool, owners’ lounge with billiards, and a spectacular rooftop terrace offering panoramic 360-degree views of the Atlantic Ocean and the renowned Dunes Golf & Beach Club. Additional conveniences include gated parking, dedicated golf cart parking, and EV charging stations. Luxury, privacy, and timeless elegance come together in this exceptional residence. Schedule your private tour of Unit 103 today and experience one of Myrtle Beach’s most exclusive addresses.

9547 Edgerton Dr. Unit 103, Myrtle Beach

Listing courtesy of Listing Agent: Maria Shonte' Creel-Jordan (Cell: 843-855-5059) from Listing Office: Realty ONE Group DocksideNorth.

$834,900
3 Beds 3 Baths 2617021 MLS
Wake up to the sound of the ocean and end every day with a front-row seat to the Atlantic in this stunning 3-bedroom, 3-bath condo on the 15th floor of the prestigious and highly sought-after North Beach Towers. From the moment you step inside, the vaulted ceilings and open, light-filled layout set the tone--this isn't just a condo, it's a true coastal escape. The kitchen feels both stylish and effortless with stainless steel appliances and sleek finishes, while ceramic tile floors throughout keep everything cool, clean, and beach-ready. The real showstopper is the expansive oceanfront balcony--your own private perch above the shoreline--where sweeping, unobstructed views stretch as far as the eye can see. Morning coffee, sunset cocktails, and everything in between just hits differently up here. Owners also enjoy the convenience of private, secured parking, with access to the private parking area available through the purchase of a remote--an added layer of ease and exclusivity you'll appreciate year-round. Life at North Beach Towers feels like a vacation that never ends. Spend your days floating the lazy river, lounging by the massive pool with a swim-up bar, relaxing in a private cabana, or staying active in the state-of-the-art fitness center. Unwind at the renowned Cinzia Spa or enjoy an unforgettable dinner at 21 Main, all without ever leaving the property. Perfectly positioned between the beach and Barefoot Landing, you're close to shopping, dining, entertainment, and some of the Grand Strand's most popular golf courses, making this an ideal spot for golf lovers and beach enthusiasts alike. This 15th-floor residence offers a rare blend of privacy, luxury, and location, making it one of the most exclusive and desirable homes on the Grand Strand!

100 North Beach Blvd. Unit 1517, North Myrtle Beach

Listing courtesy of Listing Agent: The Mills Group Team () from Listing Office: Century 21 Barefoot Realty.

$889,000
4 Beds 4 Baths 2616765 MLS
Some homes check the boxes. Others change the way you imagine living. This is one of those homes. As the ONLY Tangerly Oak currently available in Del Webb at Grande Dunes, this residence offers a rare opportunity to own one of the community’s largest and most sought after floor plans in Myrtle Beach’s premier active adult community. Offering over 3,800 heated square feet, every detail was thoughtfully considered to make everyday living feel effortless while offering plenty of room to entertain family and friends. Start your mornings in the light filled sunroom overlooking a peaceful pond view. From quiet mornings with coffee to holiday dinners shared around the table, this home was designed for the moments that matter most. At the heart of the home is a beautifully appointed chef’s kitchen featuring granite countertops, stainless steel appliances, a Smart Refrigerator, an oversized island, a walk in pantry and abundant workspace that makes everything from entertaining to everyday meals a pleasure. Plantation shutters throughout, Craftsman style trim and molding, rich hardwood floors, custom built ins, and a gas fireplace add warmth, character, and timeless appeal throughout the home. The private primary suite serves as a relaxing retreat with dual vanities, a soaking tub, an oversized walk in shower, and an impressive custom walk in closet. An additional bedroom on the main level provides comfortable accommodations for family or guests, while the dedicated office offers an ideal work from home space or den. Upstairs, a spacious bonus suite with its own full bath and generous storage room creates endless possibilities as a guest retreat, hobby room, media room, or additional living space. Additional highlights include custom closet systems, a spacious laundry room with direct access to the primary suite, an oversized two car garage, and thoughtful upgrades throughout that make this home truly move in ready. Del Webb at Grande Dunes offers an unmatched coastal lifestyle with exceptional amenities designed for active living. Residents enjoy a spectacular resort style pool overlooking the Intracoastal Waterway, an indoor pool, state of the art fitness center, pickleball and tennis courts, bocce, a full time Lifestyle Director, and a vibrant calendar of social events. Homeowners also enjoy exclusive access to the private Grande Dunes Ocean Club featuring oceanfront dining, an Olympic size pool with food and beverage service, along with the many amenities that make Grande Dunes one of Myrtle Beach’s most prestigious communities, including championship golf courses, a deep water marina, miles of walking and biking trails, and outstanding dining. Come experience the lifestyle that has made Del Webb at Grande Dunes one of the most sought after communities along the Grand Strand. Schedule your private showing today!

1211 Tarisa Ave., Myrtle Beach

Listing courtesy of Listing Agent: Deven Lee () from Listing Office: Peace Sotheby's Int Realty NMB.

$835,000
5 Beds 5 Baths 2616741 MLS
Welcome to one of Myrtle Beach's most exclusive hidden gems—a custom-built waterway retreat tucked inside a private gated enclave of just nine homes. Perfectly positioned less than 10 minutes from the beach, Market Common, Coastal Grand Mall, championship golf, fine dining, Myrtle Beach International Airport, and countless Grand Strand attractions, this extraordinary residence offers a rare combination of luxury, privacy, boating access, and convenience. Situated on a beautifully landscaped .22-acre homesite with Intracoastal Waterway views and a desirable second-row waterway location, this exceptional property includes an assigned private boat slip and access to the community boat launch, making it easy to enjoy the ultimate coastal lifestyle. Spend your mornings on the water, afternoons by the pool, and evenings relaxing in your own private oasis. Offering approximately 3,980 heated square feet, this meticulously maintained home features 5 bedrooms, 3 full baths, and 2 half baths, with extensive renovations and premium upgrades throughout. From the moment you enter the dramatic vaulted foyer, you'll appreciate the craftsmanship and attention to detail, including rich hardwood flooring, soaring ceilings, abundant natural light, and impressive 10-inch Craftsman crown molding throughout the main level. Designed for both elegant entertaining and comfortable everyday living, the spacious floor plan flows seamlessly from room to room. The gourmet kitchen features white cabinetry, Corian countertops, newer stainless-steel appliances, a breakfast bar, generous storage, and direct access to the surrounding living and dining spaces. A formal dining room provides the perfect setting for holiday gatherings and special occasions. Adding a unique touch, a custom hidden bookcase door discreetly opens to a secure, lockable storage room. The outdoor living experience rivals that of a private resort. Enjoy a heated and cooled saltwater pool complete with a waterslide, upgraded Cyclonic filtration system, separate illuminated hot tub, covered poolside patio, and an expansive covered rear porch featuring a stunning brick wood-burning fireplace. French doors from the pool house create a seamless transition between indoor and outdoor entertaining spaces. Two greenhouses further enhance the property and may be removed at the buyer's request with sod installed in their place. Additional features include a relaxing wraparound front porch, two oversized garages with abundant storage, golf cart space, versatile lower-level living quarters ideal for guests or multi-generational living, and flexible space perfect for a home office, fitness studio, media room, or recreation area. Convenience abounds with both a dedicated laundry room on the ground level and an additional laundry closet on the main living floor. Major recent improvements include a new roof in 2024 and new exterior siding in 2025. The HOA enhances the lock-and-leave lifestyle by covering lawn maintenance, garbage service, dock maintenance, gate maintenance, and common area lighting. Families will appreciate access to Socastee Elementary School, recipient of the prestigious Palmetto's Finest Award. Qualified VA buyers may also benefit from the opportunity to assume the seller's existing VA mortgage at 5.75%, subject to lender approval and eligibility requirements. Luxury homes with private boat slips, resort-style outdoor living, extensive updates, and this level of location convenience rarely come to market. Schedule your private tour today and discover why this remarkable waterfront retreat is truly one of Myrtle Beach's most exceptional properties.

1322 Hidden Harbor Rd., Myrtle Beach

Listing courtesy of Listing Agent: Shawn Robey () from Listing Office: Realty ONE Group Dockside.

$849,900
6 Beds 3 Baths 2616612 MLS
Beautiful channel-front home with an in-ground pool, expansive sundeck, and private deck offering stunning water views. This spacious property features 6 bedrooms and 3 full bathrooms, providing plenty of room for family and guests. Enjoy outdoor living with a covered front porch, as well as both covered and open rear decks overlooking the channel. The renovated kitchen offers abundant counter space, making it ideal for cooking and entertaining. Additional features include main-level laundry, renovated bathrooms, painted throughout, luxury vinyl plank (LVP) flooring throughout and a durable metal roof. Located just a couple blocks from the beach, this home offers the perfect combination of waterfront living and easy beach access. The property is permitted for a floating dock, making it a great choice for boating and water enthusiasts. Included is a jet ski drive on pwc floating dock. Two attached storage areas provide ample space for beach gear, tools, and outdoor equipment. Whether you're looking for a primary residence, vacation home, or investment property, this exceptional home offers comfort, convenience, and the best of coastal living.

303 56th Ave. N, North Myrtle Beach

Listing courtesy of Listing Agent: Renee Blake () from Listing Office: BeachConnection Realty.

$815,000
3 Beds 4 Baths 2616572 MLS
Step inside of 1209 Prince Street, a beautifully reimagined Lowcountry cottage where historic character and thoughtful modern updates come together just moments from Georgetown's iconic Front Street waterfront. Rich wood floors flow throughout the home, while the soaring ceiling in the kitchen and living area creates an unexpectedly spacious, light-filled gathering space. Every update has been thoughtfully completed to complement the home's original character while enhancing everyday comfort and functionality. The beautifully renovated interior features all-new appliances, blending timeless charm with the conveniences today's buyers are looking for. Outside, the private fenced backyard is a true retreat. Thoughtfully landscaped and designed for both relaxation and entertaining, it offers a new rear deck overlooking lush gardens and a charming potting shed that adds both character and functionality. Major improvements, including a new roof, provide peace of mind, allowing you to simply move in and begin enjoying the Lowcountry lifestyle. Located just outside Georgetown's Historic District, you'll appreciate the tranquility of a residential neighborhood while remaining just minutes from the waterfront along Front Street. Enjoy easy access to locally owned shops, exceptional dining, galleries, marinas, and the vibrant charm of South Carolina's third-oldest city - all just a short walk, bike ride, or golf cart ride away. Whether you're searching for a full-time residence, a weekend escape, or an investment, 1209 Prince Street offers an exceptional opportunity to experience the timeless charm and coastal lifestyle that make Georgetown one of the South’s most treasured waterfront communities.

1209 Prince St., Georgetown

Listing courtesy of Listing Agent: Perry Peace Team () from Listing Office: Peace Sotheby's Intl Realty PI.

$839,900
5 Beds 5 Baths 2616460 MLS
Get ready to start your BEACH LIFE in this one of kind custom 5 bedroom 4.5 bathroom home located in beautiful Sunset Harbour. This low country stunner features durable and low maintenance hardi-plank siding exterior, a putting green & hot tub off the rear patio, luxurious wood-look tile flooring in the common areas & main bedroom, block tile flooring in all baths with a custom tile showers in both of the first level bathrooms, custom built-ins in the dining area, main & garage entry ways, wainscoting in dining area, and custom plantation shutters on all windows add to the charm of the design. Entertaining is a breeze with Bosch kitchen appliances, oversized quartz kitchen island perfect for barstools, large living room with a cozy gas log fireplace, and propeller style wood blade ceiling fan. The floorplan shows the thoughtful consideration the builder took designing this home. Featuring 3 bedrooms, two full bathrooms, and a half bathroom on the main level, 2 bedrooms with private ensuite bathrooms, & a large bonus living area on the second level. Sunset Harbour is the gem of North Myrtle Beach, located beside the Intracoastal Waterway and close to shopping, dining, and entertainment, the community offers a private boat launch, on-site boat/trailer storage, community clubhouse & pool overlooking the ICW with large pool deck complete with loungers, screened gazebo overlooking the boat launch perfect for enjoying the SC evenings, sidewalks throughout the community great for strolling or keeping fit getting in your steps! Call today to make an appointment to preview your new home and start living the BEACH LIFE!

1407 Landfall Dr., North Myrtle Beach

Listing courtesy of Listing Agent: Lisa Gabriel () from Listing Office: Beach Life Real Estate LLC.

$824,500
4 Beds 3 Baths 2616379 MLS
Introducing a stunning custom Mediterranean-style estate in the highly desirable Tuscan Sands community of Barefoot Resort! Discover the perfect blend of a private coastal retreat and effortless resort living. Every inch of this home delivers premium craftsmanship, from the grand 10-foot ceilings and solid 8-foot doors to the rich oak hardwood floors. The open, airy layout flows effortlessly, highlighted by extensive, custom tile-work throughout. This masterfully designed home delivers premium craftsmanship, timeless style and low-maintenance living. The gourmet kitchen serves as the perfect central gathering space, fully equipped with upgraded stainless-steel appliances, granite countertops, a gas cooktop, custom cabinetry with a built-in wine rack, and a spacious island built for entertaining. Relax in the adjacent living area showcasing the custom stone fireplace, premium plantation shutters, and a 60" smart TV with surround sound. The sun-filled Carolina room overlooks a peaceful pond, making it the perfect sanctuary to unwind. Retreat to the primary suite featuring private patio access and a spa-like en-suite bath with separate vanities and a large walk-in shower with dual shower heads. Enjoy year-round coastal living on the outdoor patio with a motorized solar screen, surrounded by meticulously maintained landscaping, lush zoysia grass, and an integrated lighting/irrigation system. Positioned just off the kitchen, a functional drop zone and expansive laundry room lead directly into the insulated garage, which features a premium polyaspartic floor coating Exceptional engineering upgrades deliver maximum efficiency and peace of mind. Built with sturdy 2x6 construction, the home features a 5/8" radiant roof barrier, Owens Corning LIFETIME Tru-Definition shingles, and a high-efficiency Trane HVAC system complete with brand-new ductwork and a germicidal UV light. A Rinnai tankless water heater ensures endless hot water, while upgraded acoustic insulation throughout the walls provides ultimate quiet and privacy. One of the few custom-built properties in Barefoot Resort, this exceptional home offers top-tier craftsmanship alongside the community’s lowest HOA fees. It perfectly pairs custom quality with resort-style convenience. Enjoy the ultimate golf cart lifestyle with effortless cruising to beach access, Barefoot Landing shopping, dining, and four world-class golf courses. During busy summer months, avoid the crowds by enjoying on-site amenities like Putters Pub, the Dye Club Dining and live music at The Marina Bar. Onsite essentials at The Market, Wine & Spirits, and direct marina access add unparalleled daily convenience. Nestled in a premier 2,300-acre master-planned community, this oasis features miles of walking and biking trails wrapped in lush, mature landscaping. Don’t let this rare gem slip away -schedule your private showing today!

2117 Via Palma Dr., North Myrtle Beach

Listing courtesy of Listing Agent: Kylie Deppen (kylie@grandedunesproperties.com) from Listing Office: GRANDE DUNES PROPERTIES.

$899,900
3 Beds 3 Baths 2616168 MLS
Welcome to your own piece of paradise in the heart of Cherry Grove! Perfectly positioned on a private corner lot and surrounded by the beauty of the Cherry Grove marsh and channel, this exceptional coastal retreat offers the ideal blend of waterfront serenity and beachside living. Just a short walk or golf cart ride to the sandy shores of North Myrtle Beach, you'll enjoy the best of both worlds?peaceful water views and easy beach access. The home features an inviting open-concept floor plan that's perfect for entertaining, along with stainless steel appliances, spacious living areas, and abundant natural light. Step outside and take in breathtaking marsh views, coastal breezes, and unforgettable sunsets from your own backyard. Whether you're searching for a primary residence, vacation getaway, or investment opportunity, this property checks every box. Located just minutes from Cherry Grove Pier, Heritage Shores Nature Preserve, waterfront dining, shopping, golf courses, and all the entertainment that North Myrtle Beach has to offer, you'll never run out of things to do. Opportunities like this are rare experience the coastal lifestyle you've always dreamed of at one of the Grand Strand's most desirable beach communities.

310 37th Ave. N, North Myrtle Beach

Listing courtesy of Listing Agent: Alexander Barrientos Fierros () from Listing Office: Century 21 The Harrelson Group.

$835,000
3 Beds 4 Baths 2616127 MLS
**NEW PRICE** **GOLF, RIVER VIEWS, ACERAGE, COMMUNTY BOAT RAMP AND COMMUNITY DOCK** SItuated on approximately 2.3 acres in the sought-after Wedgefield Plantation golf community, this custom Southern Living home offers beautiful Black River and wetland views. Featuring 3 bedrooms, 2 full baths, and 2 half baths, the home boasts soaring ceilings, hardwood floors, crown molding, spacious living areas, and a kitchen with a butcher block island and bay window breakfast area. Outdoor living includes a large deck, screened gazebo, mature landscaping, and gardens. An unfinished attic provides expansion potential. Enjoy the community boat landing, golf course, and convenient access to historic Georgetown and Pawleys Island beaches. A rare opportunity to experience Lowcountry living at its finest—now offered at

762 Wraggs Ferry Rd., Georgetown

Listing courtesy of Listing Agent: Christy Whitlock (rxmomofthree@gmail.com) from Listing Office: ERA Wilder Realty Inc PI.

$849,900
2 Beds 2 Baths 2616086 MLS Maison Sur Mer BLDG.
A truly stunning oceanfront gem! Fully remodeled in 2024, this breathtaking two-bedroom, two-bath in the luxurious Maison-sur-Mer is an ocean lover's dream come true. The views up and down the beach will "engulf you" as you open the front door to this palace on the ocean. Both the master and the guest bedroom have direct oceanfront views as well as views scanning up the coast to the North Carolina border. Never a rental! Used as a primary home. The property was renovated with a primary home in mind, and the owners made special upgrades, including additional storage and kitchen cabinet space built into the home. Maison-sur-Mer amenities are amazing and include a newly remodeled lobby with 24-hour security, an oceanfront lounge, outdoor pool and kiddie pool, a Tiki bar, restaurant, a dining room, billiards, big screen theater room, fitness center, men's and ladies' saunas, a game room, tennis and basketball courts, outdoor grilling, and underground parking. Minutes from the best entertainment, dining, and shopping options that Myrtle Beach has to offer, and only a short drive from Barefoot Landing, Tanger Outlets, and Broadway at the Beach. Schedule your showing today!

9650 Shore Dr. Unit 1911, Myrtle Beach

Listing courtesy of Listing Agent: Benjamin Hay () from Listing Office: Leonard Call - Kingston.

$899,000
5 Beds 4 Baths 2616064 MLS
Luxurious custom-built Mediterranean-style two-story stucco home offering 5 bedrooms, 3.5 baths, and stunning pond views within the prestigious gated community of The Bluffs on the Waterway, an Intracoastal Waterway (ICW) community. A grand entrance welcomes you with custom cast iron front doors, a handcrafted metal and stone staircase, elegant travertine flooring, soaring ceilings, and a beautiful chandelier. The impressive living room features a coffered ceiling with fan, an open view of the second-floor staircase, cast stone fireplace, built-in cabinetry, wet bar, and custom accent walls. The gourmet chef’s kitchen is designed for both everyday living and entertaining, showcasing stainless steel appliances, a gas range, ornate range hood, dual sinks, granite countertops, stone backsplash, custom cabinetry, and a spacious pantry. The adjoining breakfast nook is highlighted by a coffered ceiling and chandelier. The luxurious primary suite offers a ceiling fan, double-sided fireplace, and a spa-inspired bath featuring dual vanities with quartzite countertops, travertine tile, copper accents, a custom walk-in shower with dual shower heads and rain shower, freestanding hammered copper soaking tub, and an extraordinary custom walk-in closet complete with built-ins, center island with seating, and a copper medallion ceiling accented by a chandelier. Additional first-floor features include a private office or formal dining room with coffered ceiling and chandelier, a custom wine cellar beneath the staircase, a half bath, and a spacious laundry room with custom cabinetry, utility sink, and a convenient second-floor laundry chute. The oversized side-load garage includes heavy-duty overhead storage racks and is large enough to accommodate three cars. Upstairs, you'll find four generously sized bedrooms and a large bonus room, all featuring ceiling fans and carpet flooring. Two bedrooms share a full hallway bath, while the other two are connected by a Jack-and-Jill bath, both offering vanities and tub/shower combinations. Sliding glass doors from the living room lead to a large covered and screened lanai with all-season panels, paver tile flooring, a comfortable sitting area, propane grill hookup, and picturesque views of the fully fenced backyard and pond. Additional upgrades include an oversized brick paver driveway, two Rinnai tankless water heaters, industrial ice maker, extensive crown molding, wired security cameras, illuminated front and rear landscaping, irrigation system, electric vehicle charging station, carpeted attic storage, custom remote-controlled blinds, Nest thermostats, security system, and numerous other high-end features throughout. The Bluffs on the Waterway is an Intracoastal Waterway (ICW) community and residents enjoy premier amenities including two clubhouses, resort-style pool, tennis courts, pickleball courts, boat storage, boat ramps, day docks, playground, and gated access. Square footage is approximate; buyers are encouraged to verify.

969 Bluffview Dr., Myrtle Beach

Listing courtesy of Listing Agent: The DeForrest Team () from Listing Office: INNOVATE Real Estate.

$860,000
5 Beds 3 Baths 2616024 MLS
Welcome to Litchfield Breezes, a gated community where coastal charm, natural beauty, and everyday comfort come together in this beautifully maintained home offering marsh and ocean views, along with two expansive front porches designed to enjoy the refreshing sea breezes. Designed for both everyday comfort and effortless entertaining, this meticulously kept five-bedroom, three-bathroom residence features an inviting open-concept floor plan centered around an impressive kitchen. The oversized island serves as the heart of the home, complemented by 42-inch cabinetry, elegant crown molding, generous storage, a gas cooktop, and abundant prep space—perfect for hosting gatherings or enjoying quiet family meals. The living room is anchored by an impressive floor-to-ceiling stacked stone fireplace with a rustic wood mantel, custom floating shelves, and built-in glass-front cabinetry, creating a striking focal point that adds warmth, texture, and timeless character to the space. A 2023 elevator provides convenient access to all three levels. Walkable 3rd floor attic space for extra storage. The outdoor living spaces are equally impressive. Your private backyard oasis features a sparkling saltwater pool, lush tropical landscaping with mature palm trees, an outdoor shower, and a welcoming fire pit area—ideal for relaxing beneath the stars after a day at the beach. An extended driveway provides ample parking for guests, boats, or multiple vehicles. Every inch of this home showcases meticulous care and thoughtful attention to detail, creating a truly move-in-ready opportunity. Located just moments from the beach, you’ll enjoy the perfect balance of scenic beauty, coastal charm, and modern convenience in one of Litchfield’s most sought-after communities. Experience the relaxed elegance of Lowcountry living in a home where every day feels like a vacation.

9 Windy Ln., Pawleys Island

Listing courtesy of Listing Agent: Jerry String () from Listing Office: Realty ONE Group DocksideSouth.

$830,000
4 Beds 3 Baths 2615996 MLS
Welcome to your ultimate private compound, located just 10 minutes from historic downtown Conway! Sprawling across 15.86 acres with zero HOA restrictions, this unique estate offers endless possibilities for a family compound or hobby farm under highly flexible zoning. Tucked away along private gravel lanes for maximum peace, the property features two beautifully renovated homes engineered with durable metal roofs. ?The primary home is a spacious 1,400 sqft layout boasting 4 bedrooms, 2.5 baths, a large patio space, and a generous master suite. The second dwelling is a gorgeous 1,000 sqft barndominium featuring 2 bedrooms, 2 baths, a single-car garage, and a massive screened patio with ceiling fans. ?Outside, nearly the entire property is highly usable land already cleared and open. The estate features two serene ponds, fenced areas ready for livestock, and a massive 60x30 (1,800 sqft) metal utility building perfect for a workshop or heavy equipment storage. Opportunities of this scale and readiness so close to town are incredibly rare?schedule your tour today!

2905 Hugo Rd., Conway

Listing courtesy of Listing Agent: Cade Radvansky () from Listing Office: Century 21 The Harrelson Group.

$899,000
4 Beds 4 Baths 2615713 MLS
Discover coastal living at its finest in the highly sought-after Dunes Cove community. Just a short golf cart ride from the sandy beaches and the Atlantic Ocean, this exceptional home offers the perfect blend of comfort, privacy, and convenience. Enjoy the opportunity to join the prestigious Dunes Golf & Beach Club, where you'll have access to championship golf, pools, dining, social activities, and more. The first floor features an updated kitchen with new appliances, a spacious dining room, and engineered wood flooring throughout. The kitchen opens to a large screened porch, creating the perfect space for relaxing or entertaining. The primary suite is conveniently located on the main level and includes a private bath. A second first-floor bedroom also offers its own en-suite bathroom, providing comfort and privacy for guests. Up stairs your find another two bedrooms, a bathroom, and a work area. The living room showcases vaulted ceilings and a cozy wood-burning fireplace, creating a warm and inviting atmosphere. A powder room 1/2 bath is conveniently located near the hallway and laundry area. The bright and airy den offers additional living space and includes access to the side yard and garage. Situated on approximately 0.52 acres, the outdoor space is a private retreat featuring a beautifully manicured lawn, mature landscaping, and ample room for outdoor entertaining. There is plenty of space for an outdoor kitchen and even plenty of space of adding a pool if you desire.

9405 Park St., Myrtle Beach

Listing courtesy of Listing Agent: Shelyn Lee (Cell: 843-222-3331) from Listing Office: Resourceful Realty.

$849,700
6 Beds 5 Baths 2615302 MLS
Welcome to 828 Crystal Water Way in Waterway Palms Plantation, a brand-new luxury home in one of Carolina Forest's premier gated Intracoastal Waterway communities. With 3,384 heated square feet and 4,502 total square feet under roof, this home gives buyers the space, function, and finish level they have been hoping to find in a true custom-style new construction home. The first floor is designed to feel open, comfortable, and impressive the moment you walk in. The large great room, elevated ceiling height, and natural flow into the kitchen and dining area create the kind of main living space that immediately makes sense. The kitchen is the center of the home, featuring upgraded cabinetry, soft-close drawers, beautiful countertops, a large island, quality appliance package, and the storage and prep space buyers notice right away. The first-floor primary suite gives the owner the privacy and convenience everyone wants, with a spacious bath, walk-in shower, upscale finishes, and built-in closet shelving already in place. A first-floor office/bedroom adds the flexibility buyers need for guests, working from home, or a second main-level sleeping area. The outdoor living space is where this home really starts to separate itself. The covered rear porch includes an outdoor kitchen and fireplace, creating a true extension of the home and giving the new owner a place to relax, entertain, watch a game, enjoy a quiet evening, or gather with friends after a day on the water. The breezeway connects the home to the detached rear-entry 3-car garage, giving the property a cleaner front elevation, stronger parking function, and a more polished custom neighborhood feel than a typ

828 Crystal Water Way, Myrtle Beach

Listing courtesy of Listing Agent: Patrick Zarcone () from Listing Office: Century 21 The Harrelson Group.

$875,000
2615227 MLS
Investor Alert – Exceptional Multifamily Opportunity in Crescent Beach! Located just one block from the ocean in the highly sought-after Crescent Beach section of North Myrtle Beach, this rare investment opportunity features three income-producing buildings situated on a single parcel. The property consists of two duplexes and one four-unit building, totaling eight rental units comprised of five 2-bedroom, 1-bath units and three 1-bedroom, 1-bath units. Several long-term tenants are already in place, providing immediate income, while substantial upside remains through rent increases, property improvements, or potential conversion to short-term rentals where permitted. With its prime location and flexible investment potential, this property presents an excellent opportunity for investors seeking both current cash flow and future appreciation. Positioned within walking distance of the beach, restaurants, shopping, and entertainment, the property is ideally suited for a variety of investment strategies, including long-term rentals, vacation rentals, or a value-add repositioning project. Opportunities to acquire multiple buildings on one parcel this close to the ocean are increasingly difficult to find. Whether you're looking to expand your portfolio or capitalize on a redevelopment and income-growth opportunity, this Crescent Beach property offers tremendous potential in one of the Grand Strand's most desirable coastal markets.

300 21st Ave. S, North Myrtle Beach

Listing courtesy of Listing Agent: Dominic Siciliano () from Listing Office: Keller Williams The Forturro Group.

$849,000
5 Beds 4 Baths 2614955 MLS
Welcome to 6700 N Kings Hwy, where coastal luxury meets timeless charm in one of Myrtle Beach’s most desirable locations. Situated on a large corner lot just two blocks from the beach, this completely renovated residence offers the ultimate blend of elegance, comfort, and outdoor living. From the moment you arrive, you'll appreciate the mature landscaping, circular driveway, and impressive curb appeal. Inside, the home has been thoughtfully updated with new flooring throughout, a gourmet kitchen featuring quartz countertops, stainless steel appliances, subway tile accents, abundant cabinetry, and both an eat-in kitchen and formal dining area designed for effortless entertaining. The spacious primary suite is conveniently located on the main level and serves as a private retreat, complete with a luxurious soaking tub, beautifully tiled walk-in shower, and generous storage space. Step outside and discover an entertainer’s paradise. The fenced backyard showcases a stunning in-ground pool surrounded by pavers, a built-in poolside cabana with bar, astro-turf accents, and plenty of room for gatherings with family and friends. An enormous front porch provides the perfect place to enjoy coastal breezes, while the detached golf cart garage offers additional storage for beach toys and recreational equipment. With no HOA restrictions, exceptional outdoor amenities, and a location just moments from the ocean, this property presents a rare opportunity to enjoy the luxury coastal lifestyle you've been dreaming of. Whether you're seeking a primary residence, vacation home, or entertainer's retreat, 6700 N Kings Hwy delivers the very best of Myrtle Beach living. Some photos in this listing have been virtually staged.

6700 N Kings Hwy., Myrtle Beach

Listing courtesy of Listing Agent: Prime Group Team () from Listing Office: The Litchfield Company Real Estate-PrinceCrk.

$840,000
6 Beds 6 Baths 2614780 MLS
Welcome to the highly desirable Windy Hill section of North Myrtle Beach! This beautifully appointed three-story, home features 5spacious bedrooms, 5.5 baths, and an exceptional blend of coastal elegance and modern luxury. The open-concept kitchen is perfect forentertaining, boasting granite countertops, stainless steel appliances, and two wet bars. Step outside to your private oasis with an in-ground pool, fenced yard, and dedicated grilling area, or unwind on the balconies with ocean views. Just steps from the beach, thisproperty is ideal as a primary residence, vacation getaway, or lucrative investment opportunity. Schedule your private tour today!

3501 Dunes St., North Myrtle Beach

Listing courtesy of Listing Agent: Zackary Kirkbride (Cell: 843-907-3929) from Listing Office: Elliott Commercial Real Estate.

$895,800
3 Beds 3 Baths 2614250 MLS
This Gorgeous Raised Beach home East of Bus 17 in Garden City is just a short golf cart ride to the beach. NO HOA Only 10 years old this well maintained home features an outdoor kitchen, fenced in yard, locking one garage for your golf cart, Hardi plank siding and a Large 14x32 saltwater pool. An elevator that goes to the top floor was added less than 2 years ago. Other updates include Tempstar HVAC 2026, Storm Shutters in 2023, New Dishwasher and stove in 2025, remodeled upstairs bathroom in 2024, Trex Front porch installed within the last 3 years, back porch renovated with treated lumber. The Primary bedroom closet was split into a his and hers closets or you can lock one side for an owners closet and still have one side open for guests. Some furniture will convey with acceptable offer. This fabulous home would make a great primary residence or short term rental investment. Set your appointment today to view this beauty!!

429 Oak Ave., Murrells Inlet

Listing courtesy of Listing Agent: The Jill Powell Team () from Listing Office: Century 21 The Harrelson Group.

$815,000
4 Beds 4 Baths 2614135 MLS
Welcome to this beautifully crafted home situated on a spacious 1.43 acre lot with no HOA, offering the perfect combination of privacy and freedom. Plenty of room for an RV garage, detached garage, workshop and/or pool. This thoughtfully designed home features a bright, open layout with stylish finishes throughout. The kitchen is a standout with quartz countertops, upgraded shaker-style cabinetry with soft-close drawers, and modern black hardware and fixtures for a clean, contemporary look. Durable luxury vinyl plank flooring flows throughout the main living areas, complemented by crown molding and detailed trim work that adds a polished touch. The exterior offers excellent curb appeal with low-maintenance Hardie siding, stone accents, and inviting covered porches featuring warm wood ceilings, perfect for relaxing or entertaining. Located just minutes from downtown Conway and a short drive to Myrtle Beach, this home provides convenient access to shopping, dining, golf, and the beach while still enjoying a quiet, residential setting. A rare opportunity to own a quality-built home on acreage with no HOA restrictions. Ask about others the builder has built. Photos are of a similar model that will have the same specs. A new round-about as seen in one of the photos will be developed as per Horry County. That will significantly decrease traffic flow for ease of getting on and off the highway. Estimated Completion date September 2026.

8032 Old Reaves Ferry Rd., Conway

Listing courtesy of Listing Agent: Alayna DeFalco () from Listing Office: DeFalco Realty, LLC.

$875,000
4 Beds 4 Baths 2614109 MLS
Welcome to 988 Triton Ave, RARE opportunity to own all of this on the Intracoastal Waterway for this price! Brand-new DIRECT ICW-waterfront home in the Blue Heron Retreat community overlooking the Intracoastal Waterway. This thoughtfully designed two-story home features 4 bedrooms PLUS second living room space and loft, 3.5 baths, and a spacious 2 Car Tandem Garage (room for your golf cart, workshop area or other storage). Just off the foyer entrance is a flexible bonus space ideal for an office, playroom, sitting area or flex space. The open-concept kitchen includes a large quartz island overlooking the dining area and family room with fireplace/custom surround trim and abundant natural light. Kitchen features custom range hood, soft close drawers and doors, lots of cabinet space, large corner pantry & Upgraded GE CAFE series stainless steel appliances. All appliances in kitchen convey. Upstairs, a generous loft offers additional living or entertainment space. Indulge in relaxing outdoors from the covered front porch or screened back porch with beautiful waterway views, and enjoy the close proximity to central Little River. Schedule your showing today! To Be Installed: 4’ wood framed composite deck walkway roughly 75’ long to a 10x10 pierhead with 2 slat corral PT wood rails and a composite handrail. With 4 Pilings set for a lift which will be  the customers responsibility based on their personal needs. Lift to be installed by buyer afterwards at additional expense. Short term rentals of 30 days or more allowed. Centrally located close to everything!! Minutes to Robert Edge Parkway which conveniently takes you to all major highways along the GrandStrand. Close to shopping, Main Street Events, the Beach, golfing, Aquatic Fitness Center and more! Pickleball courts are in active development. Call for more information! *Buyer is responsible for all verification* **Seller is a licensed SC/NC realtor**

988 Triton Ave., Little River

Listing courtesy of Listing Agent: Desiree Rowles (Cell: 843-450-2535) from Listing Office: Rowles Real Estate.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.